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Advertising with us

Advertising with us

 

Wire FM is Warrington, Widnes and Runcorn through and through, broadcasting for 33,000 adult listeners across the area. Our listeners love to get involved with more of them listening for even longer because of our dedication to great music, entertaining chat and keeping them in the loop with all the latest local news, traffic and events.
Our award winning sports team bring you every kick from Warrington Wolves with our live commentaries.
With our tailor made advertising packages, let us reach even more of your potential customers and create a mind blowing campaign that’ll make you the talk of the town.

Source: Rajar/Ipsos MORI/RSMB PE Q4 2016

 

Wire FM is part of Wireless Group and have stayed true to the mission of delivering Live and Local radio across Great Britain.

Whilst the commercial radio industry has seen huge consolidation to a more Regional and National strategy, Wireless Group remains one of the biggest groups offering truly LOCAL radio with minimal networked programmes.

This passion for truly local radio means that we can deliver an audience for you that are engaged, entertained and have a stronger emotional connection with their Wireless Group Local station.

Wire FM really do Get Local.

Read ahead about what we can offer you...

Airtime

The time of day, the days of the week, the weeks of the month and months of the year all play part of the consideration when planning effective radio schedules. It’s as important as the commercial itself. One will not work well without the other. A great ad needs a great schedule too.

Our team of highly trained Account Managers, Planners and Traffic teams all work together using the latest industry software and technologies to ensure the creative design, effective planning and solid delivery of your airtime campaigns.

Creative

Music, Celebrity Voices, Sound Effects, Stories, Themes, Scenarios, and even silence all play a part in the vast amount of amazing things we do in radio commercials.

Our industry Award Winning Production Hub in Stoke-On-Trent supports our team of Award Winning writers, based at each station. This fully integrated team means you get the best ideas, written by a local writer and then brought to life through state-of-the-art production techniques.

Our flair and passion for creative, powerful, entertaining and memorable radio commercials will achieve massive stand-out for you in your local market.

Promotions

We have dedicated teams of Event experts at each station and we are brilliant at bringing radio to life for any event or promotion.

Huge feel-good events such as Local Culture and Lifestyle Awards, Local Hero Awards and various charity fundraising events mean that we know how to rock a party, and help give something back too. On air promotions are a great way to really engage our audience with something that is interactive, fun to listen to and can be great water-cooler conversation starters and social media chatter fuel.

Sponsorships

Our listeners have great relationships with our Local radio stations. They know us for Local presenters, Local Traffic and Travel, Local Weather, Local Sport and Local events. These all offer an opportunity to become engrained in the hearts and minds of the listeners on a hugely emotional level.

Your business, brand, product or service can become part of the fabric of the station and this powerful relationship. Long-term, it can create a position in the mind that can deliver huge value to your ‘Top-of-Mind’ recall.

Digital

Adding a digital element to any campaign is crucial and our digital production team can create an online campaign that will deliver results.

Our digital products range from display advertising to online feature pages and thanks to our great relationship with our listeners, our online campaigns typically deliver over 3 times* the interaction and engagement compared to other websites.

*Google benchmark tools Jul 2015 ave CTR 0.07%

Interested?

Get in touch now

Our clients love Wire FM. They love how creative we are and how focused we are in making ‘Radio’ a successful experience.

Watch this short animation on what the start of that “journey to success” looks like and what’s involved in designing a bespoke local radio campaign for your business.

As soon as you are ready, please get in touch!!

Find out why our clients love what we do

“I love working with the Wire FM team. I find them to be fun, professional and full of great ideas. That’s why I love this station.”

“I love working with Wire FM, they really understand my business and I love the response we’re getting..”

Meet your commercial team

We have a team of talented, creative people at Wire FM and here are selection who may work on your marketing brief.

Steve South
Station Director

Roy Lynch
Senior Content Controller

Ann White
Sales Manager

Client Management Team

This is the client management team of Account Managers at Wire FM. They get involved in all aspects of establishing local business needs and helping the creative and SPI teams come up with the most powerful radio campaign ideas.

SPI

This is the specialist SPI team at Wire FM. Working closely with Trevor and his team of presenters; they design powerful opportunities that can help local businesses stand out from the ad break and touch our audience in a special way. These guys really do know how to bring radio to life.

Creative

David is the creative guy that works magic in scripts, words, music, sound effects, and is key in making your message really stand out on air. If you want mind blowing, ear-pricking, creative commercials for your campaign, then he loves thinking different to really make you stand out.

Digital

Our Digital team have over 25 years experience providing online marketing solutions that engage audiences. In radio terms this completes the full multi-media mix; vital in today’s online world. From Design, Campaign Planning and Content Creation, the team can help you through the Digital radio environment.

Ready to get in touch?

We're ready to chat

Cover art for Run To You

On Air

Gaz Drinkwater playing Bryan Adams - Run To You