Warrington Wolves Rugby League Football Club has today revealed its new brand identity, developed by Fogg Associates. The new brand was presented at a launch event at the Pyramid, Warrington last night attended by players, fans, sponsors and the media.
Its first public appearance will be at the highly-anticipated Wigan game this evening.
Over the last three months the club has been working with the Warrington-based agency on a fan research study exploring perceptions and opinions of the club focusing on both the brand and the club’s operations.
Following Roger Draper’s arrival as chief executive in March 2015 the club will be seeing a number of changes throughout the remainder of the year.
“ Our new brand signifies just the start of a very exciting journey for the club. Listening to our fans has given us the direction we need to become more connected to our supporters. We want to reward their loyalty and give them a club they can celebrate and be proud of both on and off the pitch”, Roger Draper, Warrington Wolves CEO
Chris Fogg, Founder Fogg Associates, explains: “The new identity has been designed by the fans. While the Wolf is still an incredibly important aspect of our brand fans have reminded us that both the town, Warrington and the name, The Wire, play a crucial part in our club’s success. Our new logo captures both the heritage and the future of our club”.
Over the next few months we will be launching a new-look website and membership scheme.
Along with the new identity Fogg Associates created a highly emotive video to launch the new brand. This was supported by a series of presentations made to key stakeholders involved in the project including players and sponsors.